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Professional Experience:
Fjord, Helsinki, Finland.
Senior User Experience Designer <>8.2009 » Present
I conceptualize, design, and lead the implementation of innovative user experiences / services for top tier European and global brands such as
Nokia, Ericsson, Telefonica, and many more.
Demsys Design, New York, NY.
Principal | Creative Director<>7.2009 » Present
A multi-disciplinary design studio dedicated to exploring and enhancing user experience on multiple platforms, especially for small screens/mobile device based user experiences.
TripleCPH, Copenhagen, Denmark.
Freelance Lead User Experience Designer <>5.2009 » 6.2009
Ilead the user experience research and inspirational web site conceptualization for the future
Radisson Blu Hotel Chain web site. Ialso helped research and implement a more cohesive user navigation experience for the
Hotel Missoni web site.
Frog Design, New York, NY.
Interaction Designer <>10.2007 » 2.2009
I conceptualized, designed, and helped implement innovative user experiences for Clear WiMax, Cox Cable Communications, Hospital for Special Surgery, Project Masiluleke,
McKinsey Consulting, VeriSign, Humana, and MediaFLO.
Witness.org (Social Justice Internship sponsored by NYU), New York, NY.
User Experience Researcher » Fall 2006 <> » 2.2007
Researched deployment of mobile technology within emerging nations.
Designed and developed administrative interface for networked mobile/video sharing web based platform
Theatrical Wardrobe Union/ Local 764, New York, NY.
Graphic Designer & Project Manager <> 08.2003 » 04.2005
Responsible for the design of all printed materials (posters, newsletters, stationery, website) as well as the design and front end development of the web site and all technology related matter
(database servers/back-end database maintenance /LAN network maintenance).
LookingForTheSun.org, Asmara, Eritrea.
Independent Documentary Filmmaker <> 02.2002 » 03.2003
The highlight of my professional career, I spent 9 months in Eritrea and Egypt filming my first independent self-financed documentary about
the role women have and are playing in the formation of my home nation of Eritrea. This film was a true labor of love and is currently in post-production.
Teachscape.com, New York City, NY.
Associate Interaction Designer / Associate Video Editor <> 04.2001 » 12.2002
I was part of a multi-disciplinary interactive/ video post-production team. I was responsible for both conceptualizing and creating various user interface concepts for the firms
quicktime based e-learning platform.
Skill Sets :
Creative: User Experience (UX), Interaction Design, Information Architecture (IA).
Prototyping: Adobe Indesign, OmniGraffle Pro 4.1, Viso, Rapid PDF Prototyping.
Visual Design: Photoshop, Illustrator, Fireworks.
Front-end Development: HTML, CSS, some knowledge of AJAX, XML
Video Editing / Video Compression: FInal Cut Pro HD, Compressor
Molded Materials Skills: Prototyping skills with Woods, Plastics, Plexiglass, Foams, Cardboard, and Foam-Core.
Education :
Tisch School of the Arts, New York University, New York, NY
M.P.S from Interactive Telecommunications Program (ITP) , Spring 2007.
Brown University, Providence, Rhode Island
B.A. In International Relations and History Brown University, Spring 1999.
Iona College, New Rochelle, NY
A.A. In Business Administration from Iona College , Spring 1997.
Awards & Exhibitions :
Tisch Deans Scholar Fellowship. New York University, 2005-2007.
ITP Spring Show 2007, ITP Winter Show 2006, ITP Spring Show 2006,
Presenter:Young Investigators Culture technology, Seoul, Korea, Fall 2006
Presenter: Microsoft Research Design Expo, Seattle, WA, Summer 2005
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